1. Overview

This Privacy Policy explains how EditMyPet collects, uses, shares, and protects personal information when you use our website, account features, AI image tools, payment flows, contests, referrals, and support channels.

We aim to collect only what we need to provide the service, keep accounts secure, process payments, prevent abuse, improve product reliability, comply with law, and communicate with users.

2. Information We Collect

Depending on how you use EditMyPet, we may collect:

Account information, such as email address, user ID, display name, sign-in provider, and account settings.
Uploaded content, prompts, generated results, saved images, contest submissions, and related metadata.
Transaction information, such as token package, order status, payment processor references, token balance changes, and refund history.
Generation flag and review information, such as flagged image IDs, user reasons, generation logs, admin notes, review outcomes, and token credit decisions.
Usage and device information, such as pages visited, feature interactions, approximate location from IP address, browser, device, logs, and diagnostics.
Support and communications data, such as messages sent through forms, email, or support workflows.
Security and abuse-prevention data, such as rate-limit signals, CAPTCHA outcomes, IP-derived risk signals, and audit logs.
Referral and contest data, such as referral codes, leaderboard entries, votes, prize or reward status, and eligibility records.

3. How We Use Information

We use personal information to:

create, authenticate, and manage accounts;
provide AI generation, storage, galleries, contests, referrals, rewards, and token balances;
process purchases, prevent fraud, resolve failed payments, and maintain token ledger records;
review flagged generations, assess refund or token-credit requests, record admin decisions, and prevent refund abuse;
respond to support requests and send service-related emails;
monitor reliability, debug issues, measure feature performance, and improve the service;
detect abuse, enforce limits, secure accounts, and protect users and infrastructure;
comply with legal, tax, accounting, regulatory, and dispute-resolution obligations.

Where UK or EU data protection law applies, our legal bases may include performance of a contract, legitimate interests, consent, compliance with legal obligations, and protection of vital or public interests where relevant.

4. How We Share Information

We share information with service providers and processors that help us operate EditMyPet, including hosting, database, authentication, storage, payment processing, email delivery, AI generation, moderation, analytics, consent management, CAPTCHA, security, and support tools.

We may also share information if required by law, to protect rights and safety, to investigate fraud or abuse, in connection with a business transaction such as a merger or asset sale, or with your direction or consent.

We do not sell personal information for money. Some analytics, advertising, or tracking technologies may be considered a "sale" or "sharing" under certain US state privacy laws; where applicable, you can control non-essential cookies through our cookie consent tools.

5. Generation Flags and Manual Reviews

If you flag a generation or ask us to review a token charge, we process the information needed to assess that request. This may include the uploaded image, generated result, prompt, selected style, token ledger entries, generation logs, technical errors, user message, account history, and prior review outcomes.

Flagged generations are reviewed manually by EditMyPet admins. We use review records to decide whether to approve a discretionary token credit, replacement generation, refund where legally required, or another appropriate outcome. We also use these records to detect abuse, improve reliability, and keep an audit trail of token adjustments.

6. Retention

We keep personal information for as long as needed to provide EditMyPet, maintain records, resolve disputes, enforce agreements, prevent abuse, and comply with legal obligations. Retention periods vary by data type. For example, account data may be kept while an account exists, transaction records may be kept for accounting and tax purposes, and logs may be kept for a shorter security and diagnostics window unless needed to investigate abuse or legal claims.

7. Security

We use technical and organisational safeguards designed to protect personal information, including access controls, authentication, service-role separation, logging, rate limits, and secure infrastructure providers. No online service can guarantee perfect security, so you should use a strong sign-in method and contact us if you believe your account has been compromised.

8. International Transfers

EditMyPet and our providers may process information in countries other than where you live. When required, we rely on appropriate safeguards such as contractual commitments, adequacy decisions, or other lawful transfer mechanisms.

9. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, export, restrict, or object to certain processing of your personal information. You may also have the right to withdraw consent where processing is based on consent, opt out of certain targeted advertising or sharing, and lodge a complaint with a privacy regulator.

We may need to verify your request before acting on it. We will not discriminate against you for exercising privacy rights. To make a request, use our contact page.

10. Cookies and Similar Technologies

We use cookies and similar technologies for essential site functions, authentication, security, referrals, preferences, analytics, and product improvement. Non-essential cookies are managed through our consent tool where it is enabled.

Read Cookie Policy

11. Children

EditMyPet is not intended for children under 13. If you believe a child has provided personal information to us without appropriate permission, contact us so we can review and take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy as our service, legal requirements, or data practices change. We will update the date above and, where appropriate, provide additional notice.